Hi Fivepixel,
if you use the variation seb_ccs3, you can choose to display fields horizontally or vertically.
To not display the label of a field, when you create the content view (option 1), replace the label by "clear"
You have an other solution by using the plugin typo "Html" on the field surname, with a code similar to :
*value* $cck->getValue('name');<br>
Best regards.
Lionel